What Goes Into a Professional Company Profile

A company profile is often treated as a formality — a longer, more formal version of the homepage. That's a missed opportunity, because the people who request one are usually deciding whether to trust you with a contract.

At minimum, it needs to answer: who you are and how long you've operated, what exactly you do and don't offer, who you've worked with before (without breaching confidentiality), what certifications or accreditations apply to your work, and how a new partner would actually start working with you.

The tone matters as much as the content — a profile written for a government tender committee reads differently from one written for a potential distributor, even if the underlying facts are the same.

If you're preparing to bid on a tender or approach a new partner for the first time, it's worth having your profile reviewed against exactly what that specific audience will be checking for. Message us with who it's for and we'll advise on structure.